Retail Marketing Pakistan MCQs 2026

Retail marketing Pakistan case 17: nationwide supermarket chain negotiates bundle pack for Ramadan. The manufacturer gains by

1. Aincreasing basket size during high-spend seasonal period✓
2. Breducing all retailer support to zero✓
3. Cignoring shelf availability and stock levels✓
4. Doffering no value to retailer partnership✓

Retail marketing Pakistan case 12: electronics retail chain negotiates in-store sampling activity. The manufacturer gains by

1. Areducing all retailer support to zero✓
2. Ballowing product experience that reduces trial barrier✓
3. Cignoring shelf availability and stock levels✓
4. Doffering no value to retailer partnership✓

Retail marketing Pakistan case 1: nationwide supermarket chain negotiates end-cap promotional display. The manufacturer gains by

1. Areducing all retailer support to zero✓
2. Bhigh-visibility placement driving impulse and trial purchases✓
3. Cignoring shelf availability and stock levels✓
4. Doffering no value to retailer partnership✓

Key account management in modern trade negotiates

1. Aonly factory labor shifts✓
2. Bonly patent applications✓
3. Conly rural land records✓
4. Dlisting fees, promotional slots and volume rebates with chains✓

Out-of-stock on shelf leads to

1. Aguaranteed sales increase✓
2. Blost sales and possible permanent brand switching✓
3. Ccustomer delight always✓
4. Dzero impact on brand choice✓

Retail loyalty programs in Pakistan often use

1. Amandatory membership fees always without benefit✓
2. Bonly punishment for repeat customers✓
3. Czero data collection ever✓
4. Dpoints, discounts and personalized offers✓

E-commerce growth in Pakistan retail is driven by

1. Acomplete absence of internet✓
2. Bmobile penetration, payment options and convenience✓
3. Cban on all delivery services✓
4. Dzero demand for online shopping✓

Mall marketing in urban Pakistan targets

1. Amiddle and upper income shoppers seeking experience and brands✓
2. Bonly industrial raw material buyers✓
3. Conly agricultural commodity exporters at port only✓
4. Donly underground mining equipment✓

Footfall in retail measures

1. Anumber of visitors entering the store✓
2. Bonly online website clicks always as same thing✓
3. Conly factory worker attendance✓
4. Donly truck fuel consumption✓

Retail markup is

1. Afactory wage rate✓
2. Bcorporate income tax rate✓
3. Cdifference between retail selling price and purchase cost✓
4. Dwarehouse insurance premium only✓

Shrinkage in retail refers to

1. Aprofit increase from sales✓
2. Binventory loss from theft, damage or administrative error✓
3. Cexpansion of store floor area✓
4. Dgrowth of customer loyalty✓

Category management in retail aligns

1. Aonly one brand at expense of category✓
2. Bmanufacturer and retailer to grow entire product category✓
3. Cfactory production with no retail input✓
4. Dcompetitor sabotage✓

Point of purchase (POP) materials include

1. Aannual audited financial statements✓
2. Bemployee ID cards only✓
3. Cfactory safety helmets only✓
4. Dshelf talkers, standees and counter displays✓

Trade marketing supports

1. Aonly end-consumer TV ads without retailer support✓
2. Bonly competitor intelligence theft✓
3. Cretailers and distributors with promotions, displays and incentives✓
4. Donly factory machine oil changes✓

Planogram in retail specifies

1. Afactory production sequence✓
2. Bemployee salary grades✓
3. Cproduct placement on shelves for visibility and sales✓
4. Dcorporate tax filing steps✓

Traditional trade (general trade) in Pakistan is dominated by

1. Aonly Amazon fulfillment centers in every village✓
2. Bkiryana and small independent shops✓
3. Conly factory gate sales exclusively✓
4. Donly foreign luxury boutiques only in rural areas✓

Modern trade in Pakistan includes

1. Asupermarkets, hypermarkets and chain stores✓
2. Bonly village footpath vendors exclusively as modern trade✓
3. Conly subsistence farming without sale✓
4. Donly online-only with no physical store ever✓

Retail marketing focuses on

1. Aonly raw material mining✓
2. Bonly B2B industrial equipment export only✓
3. Cselling goods directly to consumers through retail outlets✓
4. Donly government tax collection✓

Retail marketing Pakistan case 25: nationwide supermarket chain negotiates loyalty card double points week. The manufacturer gains by

1. Areducing all retailer support to zero✓
2. Bignoring shelf availability and stock levels✓
3. Cincentivizing repeat purchase among cardholder base✓
4. Doffering no value to retailer partnership✓

Retail marketing Pakistan case 40: online marketplace seller hub negotiates shopper discount coupon at till. The manufacturer gains by

1. Astimulating immediate purchase and trackable redemption data✓
2. Breducing all retailer support to zero✓
3. Cignoring shelf availability and stock levels✓
4. Doffering no value to retailer partnership✓

Retail marketing Pakistan case 43: pharmacy chain negotiates secondary placement near checkout. The manufacturer gains by

1. Acapturing last-minute add-on sales at point of payment✓
2. Breducing all retailer support to zero✓
3. Cignoring shelf availability and stock levels✓
4. Doffering no value to retailer partnership✓

Retail marketing Pakistan case 56: online marketplace seller hub negotiates trade allowance for extra facings. The manufacturer gains by

1. Areducing all retailer support to zero✓
2. Bignoring shelf availability and stock levels✓
3. Coffering no value to retailer partnership✓
4. Dimproving shelf share and reducing out-of-stock risk✓

Retail marketing Pakistan case 58: metro cash and carry negotiates category captain joint promotion. The manufacturer gains by

1. Areducing all retailer support to zero✓
2. Bignoring shelf availability and stock levels✓
3. Coffering no value to retailer partnership✓
4. Daligning promotional investment with retailer traffic and category growth goals✓