Pricing Strategies MCQs 2026

Pricing calculation 22: unit cost Rs 92, target markup 18% on cost. The cost-plus selling price is approximately Rs

1. A109✓
2. B83✓
3. C159✓
4. D78✓

Penetration pricing sets a

1. Avery high price for niche buyers only✓
2. Brandom price without strategy✓
3. Cprice equal to zero permanently✓
4. Dlow initial price to gain market share quickly✓

Skimming pricing starts with

1. Alow price rising slowly always✓
2. Bzero price forever✓
3. Ccost-only pricing without margin✓
4. Dhigh price and lowers it over time✓

Cost-plus pricing adds

1. Aa standard markup to product cost✓
2. Bonly competitor prices without cost check✓
3. Conly customer willingness to pay survey✓
4. Donly government subsidy✓

Value-based pricing sets price according to

1. Aonly historical cost from ten years ago✓
2. Bonly factory manager preference✓
3. Cperceived value to the customer rather than cost alone✓
4. Donly random numbers✓

Psychological pricing uses

1. Aonly round numbers always✓
2. Bprices that psychologically affect perception such as Rs 999✓
3. Conly cost sheets✓
4. Donly wholesale lists without retail✓

Price elasticity of demand measures

1. Aresponsiveness of quantity demanded to price changes✓
2. Bonly supply chain length✓
3. Conly advertising reach✓
4. Donly factory utilization✓

Predatory pricing involves

1. Along-term sustainable low cost leadership always✓
2. Btemporarily setting very low prices to drive competitors out✓
3. Cgovernment-mandated prices✓
4. Dcost-plus with fair markup✓

Price discrimination charges

1. Aalways one price for everyone✓
2. Bonly zero prices✓
3. Conly prices above cost by law✓
4. Ddifferent prices to different buyers for the same product✓

Dynamic pricing adjusts prices based on

1. Afixed prices never changing for decades✓
2. Bonly factory output✓
3. Cdemand, inventory, time or customer segment in real time✓
4. Donly employee seniority✓

Break-even pricing analysis finds the volume where

1. Atotal revenue equals total cost✓
2. Bprofit is maximized always✓
3. Cdemand is zero✓
4. Dcompetitors exit✓

Going-rate pricing sets price close to

1. Aonly historical cost without market view✓
2. Bonly maximum legal fine✓
3. Ccompetitor levels✓
4. Donly supplier invoice✓

Prestige pricing uses high price to signal

1. Alow quality and mass market always✓
2. Bregulatory compliance only✓
3. Cproduction inefficiency✓
4. Dquality and exclusivity✓

Bundle pricing combines products and sells them at

1. Ahigher total than individual prices always✓
2. Ba lower combined price than separate purchase✓
3. Czero margin only✓
4. Dgovernment fixed tariff✓

Optional product pricing sets base price low and charges for

1. Anothing additional ever✓
2. Bmandatory free upgrades always✓
3. Ccompetitor products✓
4. Dadd-ons and extras✓

Pricing calculation 11: unit cost Rs 200, target markup 15% on cost. The cost-plus selling price is approximately Rs

1. A180✓
2. B280✓
3. C230✓
4. D174✓

Pricing calculation 12: unit cost Rs 212, target markup 18% on cost. The cost-plus selling price is approximately Rs

1. A250✓
2. B191✓
3. C300✓
4. D180✓

Pricing calculation 19: unit cost Rs 296, target markup 39% on cost. The cost-plus selling price is approximately Rs

1. A266✓
2. B461✓
3. C213✓
4. D411✓

Pricing calculation 24: unit cost Rs 116, target markup 24% on cost. The cost-plus selling price is approximately Rs

1. A104✓
2. B144✓
3. C194✓
4. D94✓

Pricing calculation 25: unit cost Rs 128, target markup 27% on cost. The cost-plus selling price is approximately Rs

1. A115✓
2. B213✓
3. C163✓
4. D101✓

Pricing calculation 26: unit cost Rs 140, target markup 30% on cost. The cost-plus selling price is approximately Rs

1. A182✓
2. B126✓
3. C232✓
4. D108✓

Pricing calculation 27: unit cost Rs 152, target markup 33% on cost. The cost-plus selling price is approximately Rs

1. A202✓
2. B137✓
3. C252✓
4. D114✓

Pricing calculation 28: unit cost Rs 164, target markup 36% on cost. The cost-plus selling price is approximately Rs

1. A148✓
2. B273✓
3. C121✓
4. D223✓

Pricing calculation 29: unit cost Rs 176, target markup 39% on cost. The cost-plus selling price is approximately Rs

1. A158✓
2. B245✓
3. C295✓
4. D127✓

Pricing calculation 30: unit cost Rs 188, target markup 42% on cost. The cost-plus selling price is approximately Rs

1. A169✓
2. B317✓
3. C132✓
4. D267✓

Pricing calculation 33: unit cost Rs 224, target markup 21% on cost. The cost-plus selling price is approximately Rs

1. A202✓
2. B321✓
3. C185✓
4. D271✓

Pricing calculation 34: unit cost Rs 236, target markup 24% on cost. The cost-plus selling price is approximately Rs

1. A212✓
2. B293✓
3. C343✓
4. D190✓

Pricing calculation 36: unit cost Rs 260, target markup 30% on cost. The cost-plus selling price is approximately Rs

1. A234✓
2. B338✓
3. C388✓
4. D200✓

Pricing calculation 38: unit cost Rs 284, target markup 36% on cost. The cost-plus selling price is approximately Rs

1. A256✓
2. B436✓
3. C386✓
4. D209✓

Pricing calculation 40: unit cost Rs 308, target markup 42% on cost. The cost-plus selling price is approximately Rs

1. A277✓
2. B437✓
3. C487✓
4. D217✓

Pricing calculation 41: unit cost Rs 80, target markup 15% on cost. The cost-plus selling price is approximately Rs

1. A92✓
2. B72✓
3. C142✓
4. D70✓

Pricing calculation 43: unit cost Rs 104, target markup 21% on cost. The cost-plus selling price is approximately Rs

1. A94✓
2. B176✓
3. C86✓
4. D126✓

Pricing calculation 17: unit cost Rs 272, target markup 33% on cost. The cost-plus selling price is approximately Rs

1. A245✓
2. B362✓
3. C412✓
4. D205✓

Price is the amount of money charged for

1. Aa product or service✓
2. Bonly factory rent✓
3. Conly employee salaries✓
4. Donly advertising artwork✓

Pricing calculation 15: unit cost Rs 248, target markup 27% on cost. The cost-plus selling price is approximately Rs

1. A223✓
2. B315✓
3. C365✓
4. D195✓