Marketing Ethics MCQs 2026

Marketing ethics concerns

1. Aonly maximizing profit by any means✓
2. Bonly legal minimum with zero moral consideration always praised✓
3. Conly factory machine maintenance✓
4. Dmoral principles guiding marketing decisions and conduct✓

Deceptive advertising is unethical because it

1. Amisleads consumers with false or unsubstantiated claims✓
2. Balways improves consumer welfare honestly✓
3. Cis required by all regulators✓
4. Deliminates all competition fairly✓

Puffery differs from deception because puffery is

1. Aprovably false specific claim about performance✓
2. Bsubjective exaggeration not measurable as fact✓
3. Chidden defect concealment✓
4. Dbribery of retailer✓

Consumer rights include safety, information, choice and

1. Abeing ignored by companies✓
2. Bmandatory purchase of all products✓
3. Czero refund ever for any reason✓
4. Dbeing heard✓

Subliminal advertising ethics debate concerns

1. Afully transparent price lists✓
2. Bclear ingredient labels✓
3. Chidden messages influencing consumers without awareness✓
4. Dopen comparative testing results✓

Greenwashing is

1. Atransparent certified eco-labeling✓
2. Bhonest carbon footprint disclosure✓
3. Cmisleading environmental claims without genuine practice✓
4. Dverified sustainable sourcing audit✓

Predatory marketing to vulnerable groups such as children is

1. Aalways encouraged without limits✓
2. Bethically problematic and often regulated✓
3. Cunrelated to ethics discussions✓
4. Dmandatory in all countries✓

Bribery of retailer or official for shelf space is

1. Astandard acceptable business globally without exception✓
2. Brequired for all ethical companies✓
3. Csame as fair trade promotion✓
4. Dunethical and illegal corruption✓

Data privacy in ethical marketing requires

1. Aselling personal data secretly without notice✓
2. Bunlimited tracking without opt-out✓
3. Ccollecting only necessary data with consent and secure storage✓
4. Dfabricating consumer profiles illegally✓

Cause-related marketing links brand to

1. Afake charity with no donation✓
2. Bsocial cause with transparent contribution mechanism✓
3. Cmoney laundering scheme✓
4. Dcompetitor sabotage✓

Price gouging during emergency is considered

1. A exemplary ethical practice always✓
2. Bexploitative and unethical✓
3. Crequired by marketing textbooks as best practice✓
4. Didentical to fair competition✓

Corporate social responsibility in marketing integrates

1. Asocial and environmental concerns into business operations✓
2. Bonly shareholder profit with harm to community ignored✓
3. Cdeceptive claims without action✓
4. Dillegal dumping promoted in ads✓

Whistleblowing on unethical marketing protects

1. Aconsumers and organization integrity long term✓
2. Bonly wrongdoers from consequences always✓
3. Czero public interest ever✓
4. Dmandatory fraud continuation✓

Code of ethics in marketing profession provides

1. Alicense to deceive customers✓
2. Bpermission for bribery if profitable✓
3. Cguidelines for professional conduct beyond law✓
4. Dexemption from all regulation✓

Inclusive marketing ethically represents

1. Aonly one narrow demographic always excluding others✓
2. Bmockery of cultural groups for humor in ads✓
3. Cdiscrimination as selling point✓
4. Ddiverse consumers without harmful stereotypes✓

Marketing ethics case 3: selling customer data to third parties without clear consent violates ethical marketing because it

1. Abreaches privacy and autonomy through non-transparent data use✓
2. Bis acceptable if it increases short-term sales regardless of harm✓
3. Crequires no disclosure because profit is the only goal✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 5: fake online reviews for product launch violates ethical marketing because it

1. Ais acceptable if it increases short-term sales regardless of harm✓
2. Brequires no disclosure because profit is the only goal✓
3. Cshould be repeated because competitors do worse only✓
4. Dfabricates social proof distorting purchase decisions✓

Marketing ethics case 9: exaggerated health claim on supplement ad violates ethical marketing because it

1. Ais acceptable if it increases short-term sales regardless of harm✓
2. Brequires no disclosure because profit is the only goal✓
3. Cmisleads consumers about benefits without scientific substantiation✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 14: bribing retailer for exclusive shelf block violates ethical marketing because it

1. Ais acceptable if it increases short-term sales regardless of harm✓
2. Brequires no disclosure because profit is the only goal✓
3. Ccorrupts channel fairness and harms competitors and consumers✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 23: environmental claim without certification on packaging violates ethical marketing because it

1. Agreenwashes without genuine environmental performance✓
2. Bis acceptable if it increases short-term sales regardless of harm✓
3. Crequires no disclosure because profit is the only goal✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 34: hidden fees in promotional pricing violates ethical marketing because it

1. Ais acceptable if it increases short-term sales regardless of harm✓
2. Brequires no disclosure because profit is the only goal✓
3. Cdeceives buyers about true total price of the offer✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 36: targeting sugary snacks ads heavily to schoolchildren violates ethical marketing because it

1. Aexploits vulnerable audience unable to evaluate claims critically✓
2. Bis acceptable if it increases short-term sales regardless of harm✓
3. Crequires no disclosure because profit is the only goal✓
4. Dshould be repeated because competitors do worse only✓

Marketing ethics case 40: pressure selling to elderly vulnerable customers violates ethical marketing because it

1. Ais acceptable if it increases short-term sales regardless of harm✓
2. Brequires no disclosure because profit is the only goal✓
3. Cshould be repeated because competitors do worse only✓
4. Duses undue pressure against consumers with reduced capacity to resist✓